New articles posted on AIPMM site
We have two articles posted on the AIPMM site. They are available through the following links.
1. FORD'S ATTEMPT TO REGAIN TOUCH WITH THE MARKET
2. Removing Inventoritis from the Innovation Process; Lessons from Thomas Edison, World's Greatest Product Marketer
Let us know what you think.
1. FORD'S ATTEMPT TO REGAIN TOUCH WITH THE MARKET
2. Removing Inventoritis from the Innovation Process; Lessons from Thomas Edison, World's Greatest Product Marketer
Let us know what you think.
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