Practical reasons for strengthening member to member network ties

Here is mini article we put together for the Burnaby Board of Trade. Practical reasons for strengthening member to member network ties:

1. Relationship: It's easier to call or email a fellow member and start building a relationship. Having membership in common creates a good starting point. Plan to meet at an event. It is almost always preferable to do business with someone you know and have developed a relationship with than it is to place your trust with a complete stranger.

2. Consistency: Developing a relationship with a group of people that you see on a regular basis has its advantages. You become familiar with their products, quality, needs and also the various shortcuts that can be taken to achieve your desired ends. For example, if you use a local printer for your stationary needs, they will likely keep your artwork on file so that re-orders are relatively easy.

3. Complementary: Member businesses are diverse and may complement your business, becoming good referral partners. This will allow you to be a better resource to all your contacts and clients.

4. Community: Because of the closer ties, people will be more compelled to go the extra mile. It is a natural to put in a little extra effort to help a friend or someone you know.

5. Accountability: Fellow members can usually be more easily held to account than firms that you have no ties with outside of the immediate transaction.

6. Activity: Business and people that are actively involved in an association tend to be more connected to the business community and interested in connecting with people than those who are not involved in such networks.

7. Productivity: Working more closely with fellow members can lead to productivity enhancements in your business. Sharing relevant information and developing informal mentorship relationships are a couple ways to do this.

8. Cost: It often costs less to do business with someone who you know through an association. Check out the current list of members who offer a discount to fellow Burnaby Board of Trade members as one way.